8 Tips for going viral with YouTube Shorts

8 Tips for going viral with YouTube Shorts

In order to achieve viral success with YouTube Shorts, there are a few key things you should keep in the back of your mind: 

Make the first few seconds count

Come up with a compelling hook to get viewers’ attention within the first few seconds of your video.

Keep it concise

Remember, viewers are coming to YouTube Shorts for easily digestible and snappy videos. While Shorts can run up to 60 seconds, think about if you can deliver the same content in a punchier way with a shorter video length.

Create the perfect loop

YouTube Shorts are played on a loop by default. This means that if the viewer doesn’t swipe to the next Short, they will see the same Short again for the second time, or even more times. When filming and editing a Short, try to create a seamless loop to encourage multiple views.

Re-hook your audience

It isn’t enough to just create a strong hook for the beginning portion of your Short. Despite the short length of the video, you need to keep viewers entertained throughout its duration. Ideally, you should aim to re-hook your audience every 3-5 seconds, whether with a trending sound, text, or other visuals.

Give it an attractive title

Optimizing the title/caption of your Short is just as important as making the video itself engaging. Think about how you can use the title as a hook to keep viewers watching your Short until its end.

Jump on trending music

With YouTube Shorts’ built-in Sound tool, creators can add popular songs from major labels to their videos without getting penalized. Whenever appropriate, consider featuring trending music in your Shorts to improve their chances of going viral.

Drive audience to additional content

Use pinned comments to direct viewers to additional content, like another Short that serves as a part two to the video. You can also encourage people to explore and subscribe to your channel.

Promote your content

To get your Shorts in front of as many viewers as possible, make sure to promote your content on YouTube and beyond. You can share snippets of your Shorts on YouTube Stories, as well as on other social media platforms like Instagram.

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